I’d like to tell you the story of my ‘baby’, the Italian Job; It's a fundraising event that I founded 20 years ago and that has so far raised over two and a quarter million pounds for children’s charities.
It started like so many things do, as a bit of a gag really. A gang of us eating a pizza and sipping too many glasses of wine in a Hove pizzeria, deciding we should plan a drive in our Minis to Italy and back to raise some money for Children In Need. Some friends of ours had done a Beaujolais Run just before and I think we kind of figured we could do our own ‘job’ a bit better.
That was in 1990! I sent a hastily cobbled together press release (and it really was cobbled together) to a motoring magazine called Autocar & Motor and if I’m being totally honest I really only expected them to come back and offer to sponsor us for a few quid. Instead they ran the news release with a photo and we were inundated, swamped and overwhelmed with applications to come along on our first ever Italian Job. We took 55 teams and collectively we raised £70,000! I even have the footage of me presenting a cheque on BBC Children In Need at an ice rink somewhere near Basingstoke!
We were pretty crazy in 1990. Our challenge was to return to the UK within 24 hours of leaving Trento in the heart of the Italian Dolomites via Lausanne in Switzerland. We spent two days in and around the city of Trento (look on the map) enjoying the beautiful mountain driving roads of this region, which our Minis positively loved. Whilst driving around we’d raided local producers (by prior arrangement of course) of what we termed our ‘loot’…. It was gold of the liquid variety… WINE! Once we’d filled our boots (geddit!) we said our fond farewells to Italy and headed north to Switzerland for an overnight followed by a soul crunching 14 hour drive to the French port of Dieppe and then home to blighty for a slap up breakfast at Brighton Marina.
Once the euphoria of that first Italian Job began to subside, sponsorship money started pouring in, literally thousands and thousands of pounds came flooding in. We quickly realised that what we had created was something that could go on to make a huge difference to the lives of many disadvantaged children…. We didn’t make a conscious choice to but we just knew it would happen and we began planning for the following year, almost instinctively. This time though we made a few tweaks and changes and added a day so that it became a tad less severe and physically challenging.
In fact, we’ve kept tweaking and improving the event each year. We change routes, cities and special visits just to keep the event fresh, alive and unique.
We have dedicated 21 years of our lives to building the Italian Job and staging what I truly believe to be an immensely rewarding experience for all involved. I know the Italian Job has empowered many people and changed the course of their own lives as a result. I have had the time, ability, back up and support each year to give some of my time to put this thing called the Italian Job together, and as long as I am able, I fully intend to continue. The team who work alongside me similarly give their time, energy and commitment and ask for nothing in return. We love doing it and if it wasn’t for the fact that sometimes, work, business and commitments get in the way, I’m sure we’d be on the IJ 24/7, because, you know what, I think it deserves it.
The reason I wanted to tell you this story is that I need your help and after twenty one years of very successful fundraising, one thing I’ve learned is that if you don’t ask you don’t get.
Don’t panic though I am not going to ask you to dig deep, make a donation, pledge or redirect you to my Justgiving page. The help I need from you is to spread the word of the Italian Job far and wide so we may continue fundraising for some brilliant children’s charities. This year we support the Variety Club Children’s Charity. Have a look at http://bit.ly/dLlMUB
I’d also like to ask that once you’ve read this posting, you take a quick look around you and make sure that you tell every Mini (old or new) to visit http://bit.ly/5uJIgE for the 10 day fundraising driving adventure they will never forget. If you can retweet to this posting then that is brilliant and I thank you.
Facts about the Italian Job:
Any Mini can participate in the Italian Job, as can any classic car which featured in the 1969 movie. These include E-Type Jaguar, Landrover, Aston Martin DB4, Lamborghini Miura, Fiat Dino, London Taxi, Fiat Cinquecento (old or new) Dormobile or even a coach!
So, if you’re reading this at home, at work, on your smart phone sitting in the doctors surgery it doesn’t matter. In the car park outside, parked up on the side of the road, on your neighbor’s drive, in the queue for the pump at the petrol station …. there will be a Mini (or classic car mentioned above) and I’d love for you to tell them all about us and the Italian Job.
Of course if you’ve got a Mini or classic car and you fancy giving the Italian Job a go, we’d love to hear from you. Please call us for a chat … and then fasten your seat belt, engage first gear, ease off the clutch and join us in Italy for the 21st edition of the Italian Job.